10 five-minute website edits
Follow these 10 five-minute website edits and improve your visitors' experience.
In these challenging times it's difficult to either find the time or to find the motivation to keep our websites up to scratch. I've put together 10 five-minute tasks you do to improve how your website delivers the best information to your visitors.
With so many people online all day every day making sure your website is up-to-date is even more important than ever. I'm not suggesting you change your theme! That's more than a five minute task, and it's probably best to leave the design of your Home Page alone unless you have the technical and design knowledge.
1. Review your Home Page content
Read your Home Page text. Does it accurately reflect your business? If not, edit the words to give the reader a clear idea of your business and the value you offer to your clients or customers. It's really important that visitors to your website know exactly what you do within a couple of seconds as people are impatient.
Ensure that you state how you help people make a transformation and why. For example, the Homepreneur value proposition is:
“Helping people overcome the challenges of running a home-based business for optimal work-life balance”
2. Edit your About Page
Is your About page up-to-date? The About pages of a website are usually the second most visited pages after the Home page so it is important to make sure your text and images are current.
If you have stated that you've been in business for seven years and actually it has been 10, then make that edit.
Do you have a recent headshot on your About page. People like to do business with people they trust and a fresh image helps to add personality to a page. Take a new photo on your smartphone in good light, preferably outside where the light is most flattering. Stand well away from any distracting background. An overcast day is better than a sunny one as the difference in light levels makes it easier to take a flattering photo.
If there is a photographer in the household enlist their help!
3. Add photos to your pages and posts
A picture tells a thousand words
Liven up your pages and old blog posts with pictures making sure they add something to the message you are delivering. There are plenty of free, royalty-free images available on sites such as Pixabay, Pexels, Morguefile, etc.
It is important when you upload your photos to your media area in WordPress add ALT text. This should relate closely to the keyword you have chosen for your page or post; for example if the keyword is “new born photography” the image ALT text should include this phrase – “new born photography in Newcastle”.
This helps the search engines to crawl your page.
4. Use Yoast
Yoast is a WordPress plugin which allows you to optimise your on-page SEO. It operates a traffic light system; as you undertake each of the suggested tasks so your score will go from read to orange and then green. There are very clear video resources on how to use the plugin on the Yoast YouTube channel
5. Add Video
Use your smartphone to take videos to enrich your website content. If you have an iPhone these can be edited using iMovie. There are numerous video apps for editing on iOS and Android including:
- Adobe Premiere Clip
I would recommend including a professionally shot video on your Home page, however, it is great to include a smartphone video to accompany each blog post. You can also use these videos on social media or to create a YouTube channel.
6. Lengthen old blog posts
Google loves fresh content. Update your old posts with more detailed content to make your information more useful to your readers. If someone is really interested in your topic they will read a lengthy post. A blog which scanty information does not provide value to the visitor and will not rank well on the search engines.
Neil Patel, SEO guru, recommends writing a minimum of 1,500 plus words for each blog post.
7. Use Ubersuggest to research additional keywords
Ubersuggest is a free (and paid tool) created by Neil Patel which allows you to carry out an analysis of your website and to research new keywords.
You can use the tool to investigate the keywords of your competitors!
- Keyword ideas
- Content suggestions
- SEO Analyser
- Traffic Analyser
8. Revise your Menu
Is your navigation clear? If not you can move pages around on the main menu and sub menus to make sure that visitors can find your content more easily. If your menus have been structured by a website developer be careful!
9. Add links
Do your pages and posts link together? The search engines crawl your website and it is important that there are no dead ends. Add links to words, phrases and photos so that all your pages are connected with one another.
10. Add graphics
It is sometimes useful to enhance your content with graphics. Diagrams can be used to show processes, statistics and timelines. An infographic is an eye-catching way to show website visitors important information.
The easiest way to create graphics yourself is to learn how to use Canva. Here is a tutorial on how to use Canva.
Managing your website content doesn't have to be time-consuming. Allocate just five minutes to your schedule and over time your website will be easier to navigate, contain up-to-date information and more visuals to help visitors learn more about your business.