Why is a marketing audit important? One measure of success for homepreneurs is profit. Profits allow for reinvestment and growth as well as providing a cushion in difficult times and saving for the future. Profits Read more…
Email marketing as we know it today started in the 1970s and has expanded to include 4.6 billion email addresses and 2.6 billion active accounts. Since its early beginnings it has become our number one Read more…
In the second article in this series on decision making, I show how to make difficult decisions when faced with a set of choices. These choices might be in your personal or professional life – Read more…
What is small fish syndrome? Small fish syndrome is the tendency to undervalue your own work. It comes from the phrase “being a small fish in a big pond” when the ideal situation is to be Read more…
Decision-making models provide us with a framework when it comes to mastering change. In the next few weeks, I will be looking at a number of models which you can apply to the evaluation of Read more…
Shiny object syndrome is the tendency to be distracted by the latest fad or fashion. You could be lured by the latest social media feature, a new tool or app, or seductive product. Shiny object Read more…