Overcome the challenges of working from home

Why I set up the Business Focus Academy

Published by Amanda Brown on

online business productivity training

The Business Focus Academy is a brand-new online training programme for small business owners, mainly Homepreneurs just like you, who want to learn how to become more productive. By being more productive, you'll:

  • increase your revenue
  • reduce your costs, and
  • increase your profits

The Academy focuses on processes, numbers and mindset – the perfect combination for a growing business.

Why I started it?

As a business consultant, I spend part of my time training clients on different aspects of running their businesses, primarily in business growth and within that, online communications. Working with businesses across diverse sectors over 20 years, means I have learned a great deal about the solutions they provide and have listened to the problems they face and found cost-effective solutions.

By gathering together the knowledge I have gained over decades in one place, I have consolidated the most valuable skills into a single online resource. I have tried and tested the techniques, tools and processes I'm teaching.

Being a consultant requires empathy with business owners. We walk the same path – showing others the quickest, easiest route avoiding bumps in the road and dead ends is what I love. Sharing my knowledge and making the tricky stuff simple is extremely uplifting. I have walked the path before you and want to ensure you minimise the pitfalls you'll inevitably experience whilst growing your business. In a fast-moving economy, it's easy to get seduced by new tools – the ‘bright shiny objects' – which are very time consuming and unproven. The Academy will keep you on track by providing accountability and a fortnightly online check-in for asking specific questions.

Focus on the numbers

Unlike other training programmes, the Business Focus Academy will have a strong bias towards the all-important numbers. Ensuring your productivity results in business growth is my main aim. This doesn't ignore the soft skills you need but ignoring the numbers would be short-changing my members.

One of the modules will focus on the Revenue Growth Model which shows you how four simple changes can make a significant difference to your bottom line:

  1. Prices increases
  2. Product development
  3. Increasing customer numbers
  4. Increasing the frequency of purchase

What is the Business Focus Academy?

Based online, the Business Focus Academy is a training programme made up of Modules which cover topics including:

  1. Business planning
  2. Finance
  3. Marketing
  4. Effective processes and systems
  5. Business skills

Building into a library of resources, the Academy includes video training, templates,  and checklists. All the resources can be downloaded and may be viewed on desktop, tablet or mobile. You have 24/7 access, so learn at a time to suit you. Each lesson is easy to consume, made up of bite-sized chunks of learning.

Building a Community

Many homepreneurs suffer the effects of being isolated. The Academy will grow into a community of like-minded business owners.

No more searching YouTube

I don't know about you but searching online for answers to questions is a double-edged sword. On the one hand it's quick, on the other it may be out-of-date. Do you trust the YouTuber is an expert? When it comes to my business I like to go to the expert and to have current best practice. The Business Focus Academy will continue to have upgraded and new information. As new opportunities arise, so the Academy will evolve into the go-to resource.

Avoid costly face to face training

The Business Focus Academy is an affordable method of learning new skills without the need to go to time-consuming workshops which frequently go into far too much detail and where the information is difficult to retain and put into practice. I have been to training sessions on, for example, SEO, where I have taken in all the learning at the time, but once back in the office, I've struggled to remember the detail. With online learning you can go back over the videos again and again stopping and starting the player allowing you to implement what you have learned.

As a business owner wearing so many hats and being the head of all departments, it's unnecessary to become a fully fledged expert in all aspects of business management BUT it is essential to know just enough to start the process and decide on what you have time to tackle and what needs to be outsourced. Knowing the rudiments of, for example, social media management, will enable you to outsource with confidence and more importantly, monitor the results – the return on investment.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” 
― Mahatma Gandhi

I'm excited about the launch of this new venture. If you're interested in an affordable way to learn business productivity, book a time to find out more and discover whether you'd benefit – DISCOVERY CALL.

Categories: Online learning

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