Marketing
Marketing Action Plan – Part 3
Marketing Action Plan for an artist This is the third in a three-part series of blog posts explaining how the develop a Marketing Action Plan (MAP) for different businesses. In Part 1 of this three Read more…
Marketing
Marketing Action Plan – Part 2
Marketing Action Plan for an Interior Designer This is the second in a three-part series of blog posts explaining how the develop a Marketing Action Plan (MAP) for different businesses. Imagine an interior designer who Read more…
Marketing
Marketing Action Plan – Part 1
MAP for a caterer This is the first in a three-part series of blog posts explaining how the develop a Marketing Action Plan for different businesses. In this example I am using a catering business Read more…
Marketing
Constructing a Marketing Action Plan
In order to run a successful business, it is essential to have an overarching goal to work towards and a plan for how you aim to get from your situation today to where you want Read more…
Marketing
6 Steps to Conducting a Marketing Audit
Why is a marketing audit important? One measure of success for homepreneurs is profit. Profits allow for reinvestment and growth as well as providing a cushion in difficult times and saving for the future. Profits Read more…
Marketing
An Introduction to Email Marketing
Email marketing as we know it today started in the 1970s and has expanded to include 4.6 billion email addresses and 2.6 billion active accounts. Since its early beginnings it has become our number one Read more…